Faire was founded in 2017 by Max Rhodes, Marcelo Cortés, and Daniele Perrito, former members of the Square payment service team. The idea was simple: level the playing field in wholesale trade, where small stores traditionally lost out to large chains due to lack of access to a wide selection of suppliers. Today, the service connects more than 700,000 independent retailers with over 100,000 brands from 120 countries, with total sales exceeding $8 billion. Faire focuses on boutique owners, small stores, and online shops that need convenient access to unique wholesale goods without risks and complex logistics. Faire promo codes allow you to reduce the cost of initial purchases even more significantly – more details below.
How to Save Money on Faire Purchases
Faire was originally built to reduce financial risks for small businesses – many cost-saving tools are built into the service's operating model itself. In addition to basic terms, there are additional ways to pay less for regular purchases. Smart combination of several tools provides maximum effect.
- Promo codes and coupons. The most direct way to reduce expenses. New participants receive a promo code for 50% off their first purchase upon registration – the offer is valid for seven days from account creation. Current Faire promo codes are available at adventuresofacouponista.com.
- Free returns. For the first order with each new brand, items can be returned without additional costs if they don't sell. This dramatically reduces risk when working with unfamiliar suppliers.
- Net 60 payment terms. Qualifying retailers can place an order now and pay for it in 60 days – convenient for managing cash flow without immediate investment.
- Faire Insider membership. The program costs $19.99 per month and includes free shipping from thousands of suppliers, early access to online markets, and dedicated phone support. On average, members save up to $175 per month on logistics alone – about $2,100 per year.
- Faire Market – biannual fairs. Twice a year, Faire hosts virtual trade events where manufacturers offer exclusive discounts. The service itself additionally subsidizes prices by up to 5% on all qualifying items. Insider members get access one day before the official opening.
- Low minimum volumes. Many manufacturers on the platform offer small minimum order volumes, allowing you to test new items without large investments and risk of unsold inventory.
- Seasonal sales. The sales section periodically features discounts up to 20% on popular categories. It's better to plan purchases in advance: Valentine's Day items are more profitable to buy in November, Mother's Day items in February, Halloween assortment in June-July.
- Faire Direct – zero commission. If a supplier directs a customer through a personal Faire Direct link, the platform's commission is waived. For regular partners, this means lower wholesale prices.
- Newsletter subscription. Email subscribers are the first to learn about new promotions, brand launches, and special offers before they become publicly available.
How to Activate a Faire Promo Code
If you're not placing your first order on Faire, you already know that the price can differ significantly depending on whether a promo code was applied. Rather than trying random combinations, it's easier to get a working promo code directly from Adventures of a Couponista – promo codes there come with explanations and current terms.
Everything else comes down to the usual purchase process, just with one additional step:
- Find a suitable promo code on the Faire page and copy it
- Go to the website and log into your account (or register)
- Build your order: add items to cart
- Proceed to checkout
- In the order calculation section, find the field and paste the promo code there
- Apply it
- Make sure the total has changed and complete the checkout
If the total doesn't recalculate, it's usually due to specifics: the promo code may only work from a certain amount or may not apply to some items. In such cases, it's faster to choose another promo code – there are usually alternative codes with similar terms available.
Current Promotions May 2026
Faire regularly updates its list of available offers for both new and existing participants. The following promotions are currently available, with the complete list regularly updated for easy tracking.
- Wholesale prices upon registration. Available immediately after creating a retailer account – without additional conditions.
- 50% off first purchase. Promo code for new participants, valid for seven days from registration.
- Free shipping with Faire Insider. Membership unlocks free shipping from thousands of suppliers – the first 30 days of trial period are free.
- Faire Market – discounts twice a year. Virtual fairs with exclusive prices and additional subsidies from the service up to 5%.
- Early access for Insider members. Opportunity to enter the fair one day before official opening and choose the best items.
- Exclusive offers for Insider members. Special terms and new merchandise unavailable in the open catalog.
- Faire gift guide. Themed collections with curated discounts during holiday season.
- Timely payment guarantee. Suppliers receive funds immediately after shipment – this incentivizes them to offer customers better terms.
Company Advantages and Features
In the B2B wholesale solutions market, Faire occupies a special niche – the service combines the scale of a large trading platform with terms that were traditionally available only to large chains. Independent stores get corporate-level infrastructure without corresponding costs and entry barriers. Below are key differences to consider when choosing a wholesale channel.
- Free registration for both sides. Retailers pay only for actual purchases, suppliers only pay commission on sales to new customers found through the platform.
- AI recommendations. The algorithm selects brands and items for specific store profiles, reducing search time and increasing the likelihood of successful purchases.
- Shopify integration. One click – and catalog, descriptions, and inventory sync automatically, without manual data transfer.
- Analytics for suppliers. Sales data, demand forecasts, and pricing tools are available directly in the personal cabinet.
- Operations in 120 countries. The system covers more than 70,000 cities, opening access to international markets without participating in physical exhibitions.
- Payment protection. Faire guarantees payment to suppliers immediately after shipment – the platform bears the risk of non-payment, not the seller.
Merchandise and Service Range
Faire covers practically all categories in demand by independent stores – from everyday goods to niche designer collections. The breadth of selection combines with the ability to work with small volumes, which is especially important for boutiques and specialized retail outlets.
- Home and interior items: decor, textiles, candles, storage solutions.
- Fashion and accessories: clothing, jewelry, bags, headwear.
- Beauty and care: cosmetics, natural skincare solutions.
- Food and beverages: specialty items, beverages, confectionery – one of the fastest-growing sections.
- Children's merchandise: toys, clothing, educational materials.
- Pet supplies: food, accessories, toys.
- Stationery and gifts: greeting cards, notebooks, packaging, souvenirs.
- Digital tools for suppliers: order management, CRM, analytics, all in a unified dashboard.
Faire is a complete infrastructure for independent retail, not just a catalog of wholesale goods. 60-day payment terms, free returns when first working with a supplier, AI-powered assortment selection, and access to more than 100,000 brands from 120 countries in one window – all of this makes Faire a competitive choice for small businesses. Faire promo codes, including the 50% discount on first purchase, significantly lower the entry threshold, while the Insider program allows keeping costs at a minimum when scaling.
